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ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWS

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Chi-Square
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The aim of this study is to examine students’ awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online using their personal computer, Smartphone, GPRS mobile phone, tablet computer, iPad and others. Survey research method was adopted coupled with 150 copies of questionnaire were administered to the respondents that were selected. Frequency and percentage method of data analysis was used to analyze data. Findings show that soon there will be less printed newspapers in circulation as more readers now prefer online news to print copy. It is also evident that larger percentage of the respondents visit online for news regularly. The research recommends that print media should be more diversify and integrate new media into their operations in this era of media convergence while mass communication, journalism and media disciplines should make digital journalism part of its curriculum.





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